Cab2Go
Wine Delivery At Your Doorstep
About Project
Cab2Go Mobile is an application for individuals who live in or close to wine country. It provides outstanding wine delivery and service to the customers with many benefits such as, same day FAST delivery from local wineries. My goal was to research and develop this unique mobile experience.
Resources
Sketch
Adobe Photoshop
Adobe Illustrator
Wine Country Residents
Design Role
UX Design
Visual Design
Research
Outcomes
Sketches
Personas
Wire Frames/ Flow Chart
Low Fidelity
Visual Design
Problem
Have you ever needed a specific bottle and the local stores don't have it? Do you live in or close to a wine producing region? Then look no further, this application addresses this need with fast wine delivery, providing you with those rare bottles. Cab2Go gives the opportunity to have your wine delivered from the wineries themselves!
Target Audience & Process
For this project, the user will consist of people of all genders and races. The age will focus on individuals who can drink, so 21 years old and up. The age range is late 20's - 50's.
Process:
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Develop a reason for local wine deliver app.
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Conduct research: research customers that live in or near to wine country.
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Define the persona, target audience for wine delivery mobile app. Create a rough design of artboards and a flow chart for the application.
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Wireframes, low fidelity, and final design.
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Design visually step by step using a vector program.
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Reflect on project and review what I have learned on case study. Note changes that can be made.
20 Individuals
12 Questions
4 Interviews
Research
My research consisted of questions and interviews of individuals who live close or by wine country. The states I focused on are California, Washington, Virginia, and Maryland. I have some connections in the in wine industry and decided to use them as a great source for this case study. Here are some my findings acquired through my research.
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85% said they enjoy that Cab2Go delivers winery estate selections.
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90% prefer the using the application to get wine not available in local wine stores.
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85% of people believe it's faster delivery than online stores.
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70% of the people enjoyed the fact the they can get red and whites delivered at cool temperatures.
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67% of people prefer a lower chance of broken bottles and bubbly that is not shaken up.
Persona
With the knowledge gained from my research, I was able to create my persona. As stated above, the age is 20+ due to the legal age of drinking responsibly. My persona was an ideal model of the consumer and used this as a reference through the rest of the project.
Design System
Below is my design system including Typography, Color, and Logo. I wanted to create a sense of tasting wine and a relaxed environment for the user experience. The pleasant mellow purples convey this message through the application.
Wireframe Sketch
To help develop all the steps needed to create this application, I made sketches of each screen to get my thoughts out visually.
Flow Chart
I created a flow chart to represent a happy customer selecting and completing their order. I started with an individual creating a new account to the end were the order is being received.
Click to enlarge
Prototype
Below is my prototype of the user navigating through the application and ordering their wine. I wanted to define the step in a clear manner to understand the necessary steps towards visual design.
User Improvements
During my case study, I needed to consult with others and make adjustments. The examples provided demonstrate how I reflected upon my work and it being reviewed in doing so, I was able to make improvements through user testing.
Final Design
After all the research and prep work, I created my final design. Below is a carousel that visually take the user on a a step-by-step tour of Cab2Go!
Analysis & Next Step
In conclusion, I enjoyed researching and creating this case study. I have learned a lot about the needs and wants of the consumer. For the future, I have considered adding a section for consumer recommendations and a blog to provide insights. To further improve my application, I want to include a wine indication system that expands on flavor profiles. I plan to add charts and infographics which include all aspects of wine such as acidity and tannins. Thank you taking the time to tour my visions!